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Book Review: How to Talk to Customers
I was sent a copy of the book How to Talk to Customers: Create a Great Impression Every Time with MAGIC by Diane Berenbaum and Tom Larkin, and I would like to share my impressions with you, my readers....
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How to Talk to Customers: An Interview with Diane Berenbaum
I recently had the opportunity to interview Diane Berenbaum, Senior VP of Communico, Ltd. and one of the authors of the book How to Talk to Customers: Create a Great Impression Every Time with...
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Age of Conversation: Launched Today!
What book has 103 marketing bloggers representing 10 countries and four continents and where 100% of the proceeds support Variety Children’s Charity? The newly released book The Age of Conversation!...
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Magic, Marketing, and Memes: Oh, My!
That Magical Reader Loyalty (NOTE: no spoilers here!) The Harry Potter series of books is a great example of reader/consumer loyalty. After all, they have stuck with Harry through 7 books, 199...
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Age of Conversation Bum Rush is on Today!
Last spring, the first Age of Conversation (AOC) book was put together by a very smart group of bloggers, lead by Drew McLellan and Gavin Heaton. Over 100 bloggers each contributed 400 words on one...
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Instant Customer Connection – The Personal Touch
Marketing is all about building personal relationships. Here is a wonderful example of the right way to reach out to others. Todd Andrlik contacted me to say my blog was included in the appendix of...
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Groundswell Book Review – Fabulous!
I just finished reading the book Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff (analysts at Forrester), and what a book it is! I also had the...
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Book Review and Author Interview: Taking Care of Employees
Today I am reviewing the book Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care by Sybil Stershic. The main premise of the book is this: take care of your employees, and...
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Age of Conversation 2 Is Here!
Last year, I participated in a project to create a book authored by over 100 bloggers. The book was designed to discuss why this is the age of conversation, and all proceeds (and I mean ALL) went to...
View ArticleInfluencers vs Advocates
What is the difference between an influencer and an advocate for a brand? A lot of people recommend that a brand practice “influencer outreach”; others suggest a brand advocacy program is paramount for...
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